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Micromax launches YUREKA with CyanogenMod OS, Snapdragon 615 SoC, 4G LTE for Rs. 8999


Micromax’s YU just launched YUREKA (AO5510), the company’s first YU branded smartphone as expected. It has a 5.5-inch (1280 x 720 pixels) IPS display, is powered by a Octa-Core 64-bit Qualcomm Snapdragon 615 (4×1.5GHz + 4×1.0GHz) processor and runs on CyanogenMod OS 11 based on Android 4.4 (KitKat) with OTA updates every month. It features a 13-megapixel auto focus rear camera with LED Flash and a 5-megapixel front-facing camera. It has 2GB RAM, 16GB of internal storage with expansion slot and packs a 2500mAh battery. It has Cat4. LTE support, including support for 4G LTE bands (TDD B40 2300MHz and FDD B3 1800MHz) for India.

Price : 8,999

Specifications: 

Design
Screen Size
5.5 inches (13.97cm)
Screen Resolution
HD (1280 * 720)
Screen Type
IPS with Corning Gorilla Glass 3
Color Depth
16M
Colors
Moonstone Grey
Chipset
Type
MSM 8939
Frequency
1.5Ghz Octa Core
Processor
Qualcomm Snapdragon 615(64 Bit)
OS
OS Version
Cyanogen OS 11/ Android Kitkat 4.4.4
Camera
Camera Resolution
13MP AF Rear(3120 * 4208), 5MP FF Front (1944 * 2592)
Flash
Yes, Rear Camera Only
Autofocus
Yes, Rear Camera Only
Recording
1080p
Connectivity
Frequency Band
LTE TDD B40 2300MHz
LTE FDD B3 1800MHz
WCDMA 900/2100MHz
GSM 900/1800/1900MHz
Network
GSM/GPRS/WCDMA/LTE
HSPA
WCDMA (DL-42Mbps/UL-11Mbps)
LTE (DL-150Mbps/UL-50Mbps)
Wi-Fi
802.11b/g/n
Bluetooth
Version 4.0
Location: GPS
Yes
Storage
RAM
2GB DDR3
ROM
16GB
Internal Ph Memory
12.5 GB (For apps and mass storage)
Expandable Memory
Up to 32 GB
Sensors
G-Sensor/Proximity/Light Sensor/Gyroscope
Connectors
USB V
Micro USB
Ear Jack
3.5 mm
Dual Sim Support
Yes (Micro)
Applications
Applications
YUniverse Browser and Google Default Applications
MultiMedia
Video Format
MP4, MKV, M4V, FLV, AVI, 3GPP
Video Resolution
1080p
Video Frame Rate
30fps
Audio Formats
AAC/AMR/AWB/MID/MP3/M4A/OGG/WAV/FLAC
FM
Yes
Battery
Capacity
2500mAh
Standby Time
210 Hours*
Talktime
8 Hours*
Browsing Time
7 Hours*

The YU YUREKA comes in Moonstone Grey color and is priced at Rs. 8,999. It will be available exclusively on Amazon.in and registrations will start on December 19th at 2PM. It goes on sale in the second week of January 2015. It will only be available online. The company will sell leather cover and tempered glass separately. It has unlockable boot loader and offers warranty even if the phone is rooted. It will also release kernel source code. It also offers free repair or replacement at doorstep.

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